Classic Corvette enthusiast. Innovating product development and forging lasting connections.
Jason Hoult grew up on a family farm in central Illinois. After attending the University of Illinois, he spent the next decade working in marketing for large equipment manufacturers – first Caterpillar and then AGCO. However, Jason was missing the direct connection to the farmer, so he transitioned to working for equipment dealerships, including as the VP of Sales for 21st Century Equipment in western Nebraska. Jason’s first encounter with Salesforce was during the development of a custom CRM org for the dealership.
In 2016 Jason pivoted his career focus to working as a Salesforce consultant, earning 14 certifications and ultimately advanced to become a Certified Salesforce Architect. Using this foundation, he started Anvil App Works in 2017, and joined forces with Tractor Zoom in late 2023.
Outside of work, Jason enjoys spending quality time with his wife and children, and working on his classic cars – including 1994 Blazer, and 1994 and 2002 Corvettes.
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